S = Service (Sincere and Professional Service)

Service tenet: integrity, quality, professional, innovation

I = Innovation (Driving Force of Development)

Innovation and development: to develop, we must continue to innovate

N = Niche (Distinguished Positioning)

Special orientation: international business, professional services, directed development

O = Obligation (Fiduciary Duty to the Clients)

Responsibility: to protect the interests of customers, and customers to establish long-term common development partnership